SEO Glossary
Learn about important SEO terms and concepts with our comprehensive SEO glossary.
A
Anchor Text, the visible and clickable part of a hyperlink, provides context and hints at the content of the linked page.
Average Position: The average rank at which a web page appears in search engine results pages (SERPs) for a given keyword.
B
Backlink: A link from one website to another, viewed as a vote of confidence.
Black Hat SEO: Involves aggressive and unethical optimization techniques that violate search engine guidelines.
Branded Query: Refers to search queries that include the name of a brand or company.
C
Clicks: The number of times users click on a link or element, such as a search result or advertisement, leading to a web page.
Content Groups: Organize website or app content into categories, enhancing analysis in analytics platforms.
CPC (Cost per Click): The amount of money an advertiser pays every time a user clicks on an ad.
Crawler Bot: An automated program used by search engines to browse and index web pages on the internet.
Crawling: The process by which search engine bots systematically browse the web, discovering and indexing web pages.
CTR (Click-Through Rate): The ratio of clicks to impressions, measuring the percentage of users who click on a link after seeing it.
D
Domain Authority: Predicts a website's ability to rank in search engines.
E
F
G
GSC (Google Search Console): A free tool from Google that helps website owners understand how their site performs in Google Search. It provides key insights and tools to optimize a website's visibility and performance.
H
I
Impressions: The number of times a piece of content, such as a search result or advertisement, is displayed to users.
Indexing: The process by which search engines crawl and store web pages in their databases.
J
K
Keyword Cannibalization: Occurs when multiple pages on a website target the same keyword, leading to competition and confusion for search engines.
Keyword Difficulty: Estimates how hard it is to rank for a keyword in search engine results.
Keyword Volume: Shows the number of searches for a keyword in a given timeframe.
Keywords: Words or phrases used in search queries to find relevant content online.
L
Link: A reference or connection from one web page to another.
M
Meta Tags: Snippets of text that describe a page's content; they don't appear on the page itself.
N
Non-Branded Query: Involves search queries without specific brand names.
O
Organic Traffic: Refers to website visitors who land on a web page through unpaid search engine results.
P
Paid Traffic: Refers to website visitors who land on a web page through paid advertising campaigns, such as pay-per-click (PPC) ads.
PPC (Pay per Click): A type of paid marketing strategy in which advertisers pay a fee each time their ad is clicked on a search engine result page. It helps businesses to reach their target audience and drive traffic to their website.
Q
R
Ranking: Refers to the position of a web page in the search engine results pages (SERPs) for a given query.
Robots.txt: A file webmasters use to instruct web crawling bots about indexing their site.
S
Search Queries: The words or phrases users type into search engines to find information.
Seed Keywords: The foundation of any keyword research, representing core topics or products.
SEO (Search Engine Optimization): The practice of improving and promoting a website to increase the number of visitors the site receives from search engines. It involves making changes to the website's content and design to make it more attractive to search engines.
SERP (Search Engine Results Page): The page displayed by search engines in response to a query, containing organic and paid search results.
Sitemap: A file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.
T
Technical SEO: Involves optimizing website infrastructure and settings to improve search engine crawling, indexing, and rendering.
Title Tag: An HTML element that specifies the title of a web page, appearing in search engine results and browser tabs.
U
URL: The address used to locate a specific resource, such as a web page or file, on the internet.
V
W
White Hat SEO: Refers to ethical and legitimate optimization strategies that comply with search engine guidelines.